Hollie Wong
Award-winning Social Media Creative
Working in social media for over five years, Hollie Wong has managed social accounts followed and engaged with by millions, devised and executed organic strategies, and produced a range of multimedia content for cross-platform publishing.
About Hollie
From Social Media Intern to an award-winning Head of Social, Hollie has progressed in the social media industry since starting in 2017 at the business news channel, CNBC International, going on to manage socials at WIRED UK and, most recently, GAY TIMES.
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Producing and strategising content for audiences of millions, Hollie has devised and executed social strategies for event coverage, talent promotion, external competitions, brand sponsorships, the 24/7 news cycle, and in-depth reporting.
Experience
Social Media Producer EMEA
Apr 2017 - Dec 2019
Social Media Editor
Jan 2020 - Mar 2021
Head of Social
Apr 2021 - Jun 2024
Data Milestones
24%
increase in GAY TIMES' Instagram following under Hollie's management
*based on GAY TIMES' social data
under Hollie's management
Oversaw an average Instagram engagement
increase of
190%
*based on GAY TIMES' social data
under Hollie's management
90M
number of views accrued on GAY TIMES' TikTok under Hollie's management
*based on GAY TIMES' social data
under Hollie's management
Oversaw an overall
engagement increase of
246%
*based on GAY TIMES' social data
under Hollie's management
19%
increase in GAY TIMES' overall social following under
Hollie's management
*based on GAY TIMES' social data
under Hollie's management
Oversaw an Instagram
audience increase of
700%
*based on CNBC's social data
under Hollie's management
Hollie's Portfolio
From video production and editing to written copy, take a glimpse at Hollie's work below.
Social-first Videos
In Hollie's career, they have worked across every step of the process in social media production; from ideation that engages audience needs and data, to creation and editing which supports cross-platform post structure, and finally to sign-off and scheduling, Hollie is instrumental in every step. Above is just a glimpse into the video content created, edited and produced by Hollie.
Social and Web Highlights
Central to Hollie's roles across their career has been the backbone of social media; scheduling, posting and caption writing. From Instagram headlines to full-length features, work has spanned the creation of daily social media posting to regularly engage audiences and create brand awareness across social media.
GAY TIMES' 40th Birthday
From social video campaign ideation, to on the ground production and posting, Hollie spearheaded GAY TIMES' 40th birthday celebrations across socials. Bringing together nine queer creatives who defined GT's legacy and future, Hollie wrote and directed all social video content captured on set and worked closely with a production company to execute the vision. Garnering over 1.5 million views on Instagram alone, the campaign met both metric KPIs set and made a large impression on our following.
Switchboard Turns 50
Hollie worked closely with a number of charity partners at GAY TIMES, most notably collaborating with Switchboard UK, the LGBTQ+ helpline. To celebrate 50 years of operating, Hollie devised and produced a multi-video series that not only accrured over 190K views across TikTok and Instagram, but provided our audience and Switchboard with engaging and necessary content.
GAY TIMES Honours
A night to celebrate LGBTQ+ excellence, GAY TIMES Honours brings together a range of queer talent and creativity to highlight some of the amazing work in our community. As social media project manager for this night, Hollie worked closely with Getty Video to capture high-quality content of the red carpet, on-stage awards, and music performances. Posting and scheduling video, still and written content throughout the night and across the following days, Hollie managed a team of people as social responsibilities for the event also extended to sponsorship and affiliate content. Reaching an audience of millions, the elevated content saw Hollie manage socials for their largest event yet.